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Browsing CategoryInsight Articles

Expert knowledge, methodologies, and project learnings demonstrating how Strategic Design creates measurable business value.

Neutral residential interior illustrating how homes designed for investment lose spatial identity and long-term value

When Homes Become Neutral

in Insight Articles on May 18, 2026 May 23, 2026

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Salone del Mobile Milano 2026 exhibition space reflecting design trends in coherence longevity and cultural depth

Design Signals from Milan 2026

in Insight Articles on May 6, 2026 May 23, 2026

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Alt Text: Retail interior environment designed by STIRIXIS Group where the store functions as a brand proof of concept and strategic argument

The Store Is Now the Argument

in Insight Articles on May 5, 2026 May 23, 2026

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Abstract workspace environment illustrating how strategy and AI combine to improve organisational performance and adaptability

Strategy in the Age of AI

in Insight Articles on March 30, 2026 May 23, 2026

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Interior environment designed by STIRIXIS Group illustrating the shift from aesthetic design to strategic design aligned with business objectives

From Design to Strategic Design

in Insight Articles on March 6, 2026 May 23, 2026

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Award-winning interior environment by STIRIXIS Group demonstrating how strategic design governs decisions early and protects investment over time

Design That Performs

in Insight Articles on February 3, 2026 May 23, 2026

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Collage of retail and hospitality environments designed by STIRIXIS Group illustrating three decades of experience-led strategic design

Experience Before the Trend

in Insight Articles on December 18, 2025 May 23, 2026

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Mediterranean coastal living environment illustrating how STIRIXIS Residential designs second homes as hybrid living ecosystems for work and wellbeing

The Future of Second Homes

in Insight Articles on October 23, 2025 May 23, 2026

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Interior environment illustrating how STIRIXIS Group translates systems thinking into strategic design that delivers measurable outcomes under uncertainty

Strategic Design: Delivering the “How”

in Insight Articles on September 23, 2025 May 23, 2026

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A new era where strategic design drives business growth and long-term value

A New Era of Strategic Design

in Insight Articles on August 26, 2025 May 23, 2026

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