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Browsing CategoryThought Leadership

Strategic perspectives on industry direction, foresight, and the evolving role of design in business and organizational performance.

Alex Athanassoulas speaking at the Forbes Global Properties podium during the Annual Global Conference 2026 in Corfu, Greece.Alex Athanassoulas speaking at the Forbes Global Properties podium during the Annual Global Conference 2026 in Corfu, Greece.

The Year After the Closing

in Thought Leadership on June 18, 2026 June 19, 2026

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Exterior of Louis Vuitton Hotel London pop-up in Mayfair, showing how a luxury brand can create an immersive hospitality destination.

Branded Hospitality: Luxury Brands as Destinations

in Thought Leadership on June 17, 2026 June 19, 2026

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The Evolution of Environmental Graphics

in Thought Leadership on May 26, 2026 June 17, 2026

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White meeting room environment designed by STIRIXIS Group illustrating how aesthetics shapes behaviour and business performance

Aesthetics Create Ethics

in Thought Leadership on May 10, 2026 June 17, 2026

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Interior environment illustrating how strategic design functions as early-stage risk intelligence and investment protection

Design as Investment Protection

in Thought Leadership on April 21, 2026 June 17, 2026

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STIRIXIS Group workspace environment reflecting the philosophy of long-term collaboration and partnership over transactional relationships

From Clients to Partners

in Thought Leadership on April 6, 2026 June 17, 2026

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Interior environment illustrating how legacy brands activate heritage through sensory continuity and lived experience

All-Time Brands

in Thought Leadership on March 23, 2026 June 17, 2026

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Hospitality interior designed by STIRIXIS Group illustrating how strategic repositioning transforms hotel assets for long-term value

Repositioning Hospitality

in Thought Leadership on March 20, 2026 May 23, 2026

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Visual overview of design megatrends 2026 showing how space is shifting from aesthetic statement to performance-driven strategic asset

Design Megatrends 2026

in Thought Leadership on March 13, 2026 May 23, 2026

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Retail environment designed by STIRIXIS Group where physical space functions as a purpose ecosystem and brand argument

The Perfect Storm in Retail

in Thought Leadership on March 4, 2026 May 23, 2026

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