STIRIXIS Executive’s partnership with Coca-Cola HBC dates to 2013. Having delivered the Athens headquarters and the first two floors in Zug, the brief for the final two floors was ambitious: extend the existing design language while introducing the latest trends for spaces dedicated to middle management and high-level executives. The building’s circular form presented spatial complexity. Construction was carried out during the COVID-19 pandemic, with travel restrictions eliminating direct on-site supervision from Athens. Collaboration with international suppliers required precise logistics coordination. The branding challenge was equally demanding: Coca-Cola’s identity is bold and high-energy, yet the space required elegance — the task was to translate the brand architecturally, reducing loudness while deepening presence through colour, material, and spatial composition.

STIRIXIS developed a design rationale grounded in elegance, concentration, and brand immersion. The circular building geometry was leveraged rather than worked around — circular motifs, rounded forms, and curved walls echo Coca-Cola’s iconic bottle silhouette. Each of the two floors received a distinct environmental graphics identity: the third floor used warm wooden tones and brand colours for contrast and dynamism; the fourth focused on a retro bottle concept celebrating CCHBC’s legacy. Biophilic elements — artificial moss backdrops, indoor planting, and natural materials — brought sustainability to life within the space. NatureConnect lighting by Signify was installed on the fourth floor to support the long meeting hours of senior executives. Meeting rooms were acoustically treated and equipped with state-of-the-art technology. Closed offices were designed for sustained concentration, with ergonomic furnishings and maximised natural light. Virtual coordination tools and local teams ensured seamless delivery throughout the pandemic construction period.