Tarkett
A Hybrid Workspace–Showroom Shaped by Material-Led Customer Experience.
Tarkett is a global leader in flooring solutions, serving both the professional market and large-scale construction projects. The relocation to a larger building enabled a complete Retail+ upgrade that better supports architects, designers, contractors, and B2B clients while expressing Tarkett’s extensive product portfolio and technical expertise. The new environment functions as a hybrid: material library, consultation zone, sample workspace, seminar setting, brand touchpoint, and employee workspace. STIRIXIS Group began with a detailed analysis of customer journeys, sales workflows, operational needs, and product adjacencies to ensure the redesigned space supports efficient selection, professional engagement, and consistent experience across all user groups.
Tarkett is a global leader in flooring solutions with an extensive product portfolio serving architects, designers, contractors, and B2B clients. The relocation to a larger building created both an opportunity and a challenge: how to design a space that functions simultaneously as a professional workplace and a structured showroom — one capable of presenting a wide and complex product range with clarity, supporting expert-level decision-making, and reflecting the Tarkett brand with precision. The existing environment could no longer support this dual purpose at the level the business required.
The business had scale, but lacked a differentiated retail expression and a system that could support consistent growth across locations. The challenge was to redefine the brand experience and create a concept that could compete, connect, and scale.
STIRIXIS Group began with a detailed analysis of customer journeys, sales workflows, operational needs, and product adjacencies. The design response organises the space as a continuous Retail+ ecosystem: a defined arrival sequence, structured display walls, central consultation islands, and specialised areas for carpet, vinyl, wood, and specialty flooring. Modular displays and custom sample systems present product families in a structured, comparable way. A seminar-friendly zone, lounge, and coffee area support longer professional sessions. Sustainable LED lighting ensures colour accuracy. The employee workspace follows the same logic — clean, bright, and functionally clear.
The result is a hybrid environment where workplace and showroom operate as one system. Material libraries, consultation areas, and collaborative spaces are seamlessly integrated, allowing professionals to explore, compare, and decide. Light, texture, and modular elements support functionality and brand expression, creating a space that communicates expertise and enhances everyday work. The design translates product into experience through structured displays, clear zoning, and intuitive circulation — delivering a modern, welcoming, and highly efficient workplace Tarkett is proud to call their new home.
Tarkett · Workplaces · Greece · 2024
Fashion brand · Retail repositioning · Scalable concept roll-out
Services
Retail+ Strategy
Customer Experience (CX) Design
Concept Design
Interior Architecture
Design Supervision
Prosperity Delivered.
The result is a Retail+ showroom and workspace that enhance the customer journey, support professional decision-making, and present Tarkett’s expertise with clarity and purpose.
The Testimonial
“Our collaboration with STIRIXIS Group on the design of our new Tarkett offices and showroom in Athens has been an outstanding experience. From the very first stages of planning, their team demonstrated a deep understanding of our brand, our operational needs, and the importance of creating an inspiring environment, both our employees and visitors. The innovative design solutions they delivered perfectly showcase our products and services, while the functionality and aesthetics of the space reflect the quality and values that define Tarkett. Their professionalism, creativity, and attention to detail made the entire process seamless, resulting in a modern, welcoming, and highly efficient workplace we are proud to call our new home.”
— Michalis Alexiou, General Manager at Tarkett for Greece, Cyprus, Malta, Israel & ES countries of Africa