Petros Petropoulos Group at Moto Expo 2026

One Arena, Four Worlds: A Multi-Brand Motor Universe Built For Impact.

STIRIXIS PopUps & Events designed a 407 m² dual-island exhibition stand for Petros Petropoulos Group at Moto Expo 2026, uniting four distinct mobility brands — KTM, Husqvarna, Can-Am, and ECOSHIFT, under a single cohesive narrative. The result is a curated motor universe where brand identity, visitor flow, and spatial drama coexist with clarity and prestige.

STIRIXIS designed two island stands totalling 407 m² capable of showcasing more than 40 vehicles across four world-class brands: KTM, Husqvarna, Can-Am, and ECOSHIFT (NOOS electric scooters), each with its own distinct identity, product type, and audience. The stand had to maintain a unified aesthetic while keeping each brand zone architecturally distinct, without physical barriers. Strict venue regulations, including a maximum stand height of 3 m and totem height of 4 m, and a sustainable design mandate added further constraints. The Petropoulos Lobby also needed to serve as a central anchor connecting both islands and reinforcing the group’s umbrella identity across all brands.

STIRIXIS developed the overarching concept "One Arena, Four Worlds," positioning Petropoulos as the Arena Master of a curated motor universe. Stand B2 (203.5 m²) housed KTM and Husqvarna, while Stand C2 (203.5 m²) accommodated ECOSHIFT, Can-Am, and the Petropoulos Lobby. Brand separation was achieved through materiality — different textures, flooring, rock sculptures, and landscape elements — rather than walls. Directional floor vinyl stripes created intuitive visitor flow between zones and towards info points. Overhead totems reinforced orientation within each island. The Petropoulos Lobby, positioned as the gravitational centre, featured a Heritage Wall, lounge seating, and a premium e-bike exhibit, acting as connective tissue between the two stands. The entire booth followed a Sustainable+ strategy using modular structures and reusable materials, with a fully paperless, digital visitor experience.

The completed exhibition environment delivered a seamless multi-brand showcase across 407 m², displaying 15–20 KTM motorcycles, 11 Husqvarna motorcycles, 8 NOOS electric scooters, 3 Can-Am e-motos, 2 ATVs, 2 Spyders, and a premium e-bike — all within a cohesive, high-impact arena. The architectural brand separation and intuitive circulation ensured visitors experienced each brand world distinctly while remaining aware of the Petropoulos group identity throughout. The modular, sustainable approach also positions the stand design for adaptability at future events.

Petros Petropoulos Group · PopUps & Events · Greece · 2026
Exhibition stand design · Multi-brand concept · 407 m² dual-island 

Services

  • Exhibition Stand Concept Design

  • Spatial Strategy & Brand Zoning

  • Visitor Flow & Wayfinding Design

  • Moodboard & Material Specification

  • 3D Visualisation & Rendering

  • Sustainable+ Design Approach

  • Schematic Layout & Zone Planning

Petros Petropoulos Moto Expo exhibition stand by STIRIXIS Group showing full stand overview with blue carpet, branded signage and motorcycle lineup

Prosperity Delivered.

When Petros Petropoulos Group needed to showcase four world-class mobility brands at Moto Expo 2026, STIRIXIS answered with a 407 m² dual-island arena that turned architectural design into brand storytelling, giving each brand its own world, while making the whole greater than the sum of its parts.

Petros Petropoulos Moto Expo exhibition stand by STIRIXIS Group showing lounge area with branded Petros Petropoulos backdrop and electric motorcycle display

The Testimonial

“STIRIXIS Group has once again demonstrated that design can serve as a powerful strategic tool for business growth. The team created a dynamic and contemporary exhibition booth that accurately reflected the values, innovation, and breadth of activities of Petros Petropoulos Group. Our collaboration was characterized by professionalism, flexibility, and an unwavering commitment to excellence, playing a decisive role in the success of our presence at Moto Expo 2026. This achievement marks yet another milestone in a long-standing and highly productive partnership built on mutual trust, a shared strategic vision, and a continuous commitment to creating spaces and experiences that deliver meaningful business impact. STIRIXIS Group continues to be a valued partner to our organization, consistently supporting the growth and strengthening of our market presence through its expertise, dedication, and forward-thinking approach.”

— Michalis I. Economakis, Executive Chairman, Petros Petropoulos Group

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